Module 10: DesignSource Presentation

Intro

Hi. My name is Jonathan Faccento and I recently graduated with my bachelor’s degree. Currently, I’m a Marketing Associate at a non-profit organization that’s given me a couple opportunities with graphic design projects, which is my dream job. Sure, our great country is in the midst of a recession, but with experience and a little bit of patience, I’ll be on the fast track to “living the dream” in no time.

Cut to

Look, I’ll be completely honest, that was 3 years ago. Sure, I’ve had a few freelance jobs here and there, but I’m always looking for more. CareerBuilder and Monster searches aren’t enough and I just don’t think my portfolio has gotten enough exposure. Graphic design is not an easy business to break into without that competitive edge.

In 2006, there were 261,000 people employed as graphic designers. By 2018, the US Bureau of Labor Statistics predicts that the number of graphic design jobs will increase 13 percent—as fast as the average growth for most occupations. Despite growth in the field, however, there is strong competition for graphic design jobs. The hours are often extensive, and in the start of your career, you may not get the most thrilling assignments. According to The Princeton Review, many new graphic designers become discouraged and leave the profession within the first few years.

About 25 percent of graphic designers are self-employed, and many of these designers work on a freelance or contract basis. As a graphic designer, I love nothing more than heading to my computer, turning on some music, tuning out the world and get motivated about my project. Unfortunately, jobs are not always easy to come by. It takes the right amount of networking, personal branding and experience to land your next gig.

Are you new to design? A graphic design student looking for jobs or career advice? Or an experienced professional designer trying to further your prospects? Maybe you’re just looking for inspiration?

Find it all with DesignSource.

What is DesignSource?

Are you a client looking for the right design? Are you a designer looking to showcase your talents? Let Designsource.com be your bridge to creative networking. DesignSource is a way for designers and clients to create, explore and connect. It’s taking the work or potential work you have and sharing it with a community dedicated to making the client/designer relationship as smooth as possible, all in one source.

For Designers

You’re an artist. A web designer. A graphic designer. You want to sell yourself. Now, sell your complete self with DesignSource. DesignSource is a comprehensive site dedicated to sharing your work and helping you find new work and connections. For graphic designers, there are plenty of websites dedicated to showcasing your work…and they have a catch. Many require you rebuild your portfolio from scratch using their own Content Management Service. Websites like Monster and CareerBuilder help you look for jobs, but often allow you to attached a pdf when going for jobs. Isn’t there a better way to showcase your work regardless of format? Do you have a portfolio you want to showcase be it web, pdf or Flash? Share it. No need to rebuild one that you already have. Link directly with DesignSource.

Your Identity

In the digital age that we live, many of us have spent countless hours sharpening our social media identity. Social media helps define who we are both professionally and personally. Decide what you want people see. Some of us might tweet, have a Facebook fan page, YouTube video portfolio or a LinkedIn resume they want to share with a like-minded community larger than they know. Share it. Show what you want to show. Be as transparent as you want to be. DesignSource provides the user the opportunity to link up what want to showcase from their desired social media site, be it widgets for Twitter, Facebook fan badges, Linkedin resumes or just embedding a YouTube video. You can do all of this with DesignSource’s simple in easy to navigate interface.

For Clients/Agencies

Ideas are almost never conceived perfectly. Nobody ever said brainstorming was easy. Many organizations that have a marketing team simply cannot afford a graphic design with all of today’s cutbacks in the business. Trying to find a designer with fair rates is not as easy as finding a repairman.

DesignSource takes design and outsourcing tasks to the next level. It gives designers the opportunity and platform to showcase their portfolio and website, but also serve as a way for companies and agencies to hire, recruit and discover designers. Designsource.com connects the client with the designer, all in one source.

Job postings/recruiters will be charged a nominal fee per job post. This not only helps build revenue for DesignSource, but helps us make sure are recruiters are legit.

Other Benefits?

Showing your work and finding jobs aren’t the only things DesignSource has to offer. We plan on having sponsored design contests to get your work showcased as a featured portfolio on our front page, much like a top YouTube hit of the day. We also plan on having special guest speaker videos and blogs with advice from experienced professional. In additional to this, DesignSource will provide monthly RSS feeds notifying our email list of industry trends featured employers and other site updates to stay connected with our audience.

DesignSource is convergence for the modern day designer. Unlike the competition, there are no gimmicks, templates or other product tie-ins. Just the work you already have. Think of it as your own blank canvas which you can add your work, social media presence, find inspiration, networking and potential careers.

Find creativity. Share creativity. DesignSource.

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3 Responses
  1. Stacy Gitlin says:

    Hi Jon,
    This looks to be my last critique. I’ve enjoyed your work and your unique voice this semester. You’ve brought a sense of whimsy to what I always saw as a creative but fairly dry profession. This assignment is tough to critique since this a writing class, but we have made videos. Do I talk about video presentation of content? I guess short thoughts of both…

    Video:
    Your open was a bit confusing since you said that was three years ago yet you were wearing the same outfit but changed settings. I think you could have lost the three years ago bit and just started from the chair section although not in the chair. It seemed too informal. Possible consideration would have been sitting at a desk with your computer and looking as if you started to program from your desk and dissolve into the full screen presentation. Finally, you used a few of the still pictures more than once. I know it must have been tough to find so many but if I was thinking about investing in a graphics design website and saw the designer reusing the same pictures in his presentation, I might be less than impressed.

    Content:
    As you explained, there are other sites out there but not like yours. I think it’s a great idea to be able to upload and connect your work with people as is. You explain the why and the how well, it just seemed to take too long to get there. Once we got to “What is DesignSource?” it picked up and held my attention. You answer all the immediate questions and what the site does, why it’s needed and how it works. Anything else they want to know can be asked in the Q & A.

  2. Ashley Fraser says:

    Jon –
    Great presentation. I thought your use of visuals kept things interesting and the tone of your voice held my attention. It was the perfect length to get your point across. I certainly understood it much more this time than your initial pitch. Even though the presentation was a good length, I think you should have made it clear what you were talking about a little sooner and thrown the statistics in after. Other than, it flowed nicely. I don’t know that I would eagerly pay to post my portfolio and resume BUT since you are offering design contests and guest speakers it becomes much more enticing. I especially liked the design contest idea since after college and without being in the field, it is hard to motivate yourself to make projects just for fun and keep your work relevant. Nice job.

  3. [...] to show the work you do have. In the meantime, my portfolio will have to do, at least until this website idea takes off. Category: Uncategorized  Tags: branding, career, creative, graphic design, [...]

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