Word of Mouth On Steroids Side Effects

I love blogs.  I see the benefits. I had better or the wheels of Blogetery in Motion will fall off. It is a wonderful business model for a company to be transparent, accessible and authentic. I admire the passion that goes into the blogosphere. Business model aside, when does everyone else’s opinions start getting old? Not to sound hypocritical, but on a blog I read recently, a quote that stuck out was “There’s a lot of passion and is all being put into repetition.”

“The Most Informed, Knowledgeable Group of Morons In History”

The previous quote was from Carlos Miceli’s post Thank You And Good Bye, Seth Godin. In this post, he explains he is unsubscribing from Seth Godin’s blog in order to form some original thoughts and questions of his own, rather than just regurgitating the the words of another. I respect that way of thinking. It is important not to get to caught up and live vicariously through another’s words and take it as absolute.

Sex God, Steroids and…Blogs?

Semper10’s Sex God, Steroids and…Blogs? was another thought-provoking post. I totally agree with the quote, “blogs are based on opinion and select fact.” This is true, anyone can voice what they think is fact. I do disagree, however, that “companies will not be overrun by blogs in the present or in the future.” To me, that is not the purpose of a blog. The purpose is not unlike the yellow page ad of old, although this version of the yellow page ad allows for direct feedback from customers. This is not natural progression for everyone and I share Semper’s sentiments in blogs not working in every workplace. General Motors and Microsoft wanted to seem like friendlier businesses, so blogs worked for them. An owner like Mark Cuban stands little to gain from having others in his basketball franchise share their feelings (the NBA already cracks down on social media).

Semper10 also says, “You would assume that the number of blogs must be at least doubled by now…if not tripled. But if that is the case, then why does it feel like blogging is on the out in 2010?” That makes me wonder if I’ll be watching VH1’s I Love The 2010s (or something) 15 years from now and watch pseudo-humorous panelists talk about how every “average Joe” had a blog back in the day. Blogging will not go away, but I think we may see more posts from traditional journalists and less opinion “from thin air.” As Schwartz is quoted in Naked Conversations, “Journalists are there because they are independent thinkers who provide fresh insights.” This is something the blogosphere needs more of.

Do not get me wrong, I support the innovation we call blogs. They certainly have their place, especially in a particular business. As Picard says in Blogs, Tweets, Social Media, and the News Business, “the content that news organizations produce (at a cost) is distributed by others, thus removing the need or desire for many people to seek out the original sources of the information.” In Naked Conversations,  Yossi Vardi tells us, “Blogging is word of mouth on steroids.” The chapter goes on to say, “Unlike major league sports, where steroids have caused a multitude of scandals, word of mouth on steroids builds credibility, enthusiasm, and customer evangelism.” I think it is a very catchy metaphor and yes blogs can “stick it to the man” in terms of calling a company out on producing a shoddy product. Just remember steroids have side effects too. Take advantage of the information you can acquire, but remember to think for yourself.


  • Scoble, R. & Israel, S. (2006). Naked Conversations. Hoboken: John Wiley & Sons
  • Picard, R. (2009). Blogs, Tweets, Social Media, and the News Business. Nieman Report
  • Semper10. (2010). Sex God, Steroids and…Blogs?. “Blogging” For Dummies
  • Miceli, C. (2009). Thank You And Good Bye, Seth Godin. Brazen Careerist
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